WordPress Website + Divi Designer and Developer
A well-designed website doesn’t just look good – it helps convert prospects into clients and customers. It makes companies more competitive, and brands more recognizable. It streamlines operations by helping customers gladly help themselves. It helps marketers qualify leads faster and more accurately. It helps writers publish content with greater efficiency.
Why We do What We Do
This is what we have been helping clients.
The Evolution of Web Design
In the early- to mid-1990s, front-end web design was little more than a few text blocks and images optimized for dial-up access.
Today, websites and web-based applications are far more sophisticated. They are often dynamically generated to deliver a more personalized experience, and by default, they must work seamlessly across an array of devices and screen sizes.
Introduction to Content Management Systems
At one time, even the simplest of text changes required a technical skillset. Before long, one could create and edit a web page without reaching out to a “webmaster” — if your company could afford the high cost of building or licensing a proprietary “Content Management System” (CMS) and paying a team to maintain it.
Eventually, open-source alternatives made CMS’ more affordable — especially for smaller businesses and individuals. They became easier to launch and use, and as they matured, so did their template and plugin architecture. This made it possible for non-tech-savvy individuals to launch a simple, yet attractive blog or website without the need to hire a web designer or web developer — depending on the level of customization required.
Why We Recommend WordPress
Technically, a CMS is not required to launch a website. Therefore, it is reasonable to consider whether you should even use one at all. Some clients who have a CMS, rarely log in to use it. Others frequently self-publish content or hire a marketer and/or content provider to do the work for them. In either case, a CMS makes it faster and easier for writers, designers, developers, SEO specialists, and others, to collaborate.
WordPress in particular, began life as a simple blogging platform in 2003. Over time, it has evolved into a full-blown CMS. Today, over 60% of websites that use a CMS use WordPress. This is significant because its closest competitor (Joomla) only has a 4% market share. And perhaps surprisingly, mass-marketed platforms such as GoDaddy Website Builder, Squarespace, and Wix only have a 3% market share or less. Source: W3Techs.
Why does market share matter? First of all, the number of installations is a testament to WordPress’ flexibility and scalability. You’ll also have a larger pool of web designers, web developers, and technical resources to choose from.
There is no shortage of tutorials and technical documents to help you along the way. Finally, since WordPress is open-source software, your website belongs to you, allowing you to move your website to any hosting company you prefer. This is not the case with proprietary platforms like Squarespace and WIX.
Our 4-step Process
We take each client through a holistic web design process
where both form and function are taken into account.
Define
Identify the goals of the new website including its purpose and audience. Define the scope of the project including features and timeline.
Design & develop
Define the site architecture – how the content and features connect. Start content creation (SEO) and begin work on the visual elements.
Refine
We ask each client to review ALL pages to make sure spelling, grammar, information and links are correct before going live.
Launch
This includes both launch timing and communication strategies to ensure optimimum revenue and profit on a new product or service.
Some of Our Work
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